Tune in to the webinar to learn about:

Factors that positively impact your customer's shopping experience

How and why shoppers engage in a hybrid-shopping experience

How to apply zero-party data to your SMS messaging strategy

Applying consumer shopping insights to have a successful 2022 holiday shopping season

About the speaker

Sara Varni is the CMO of Attentive, where she drives the end to end marketing strategy across the full customer lifecycle. Prior to Attentive, Sara was the CMO of Twilio where she was responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Sara also spent 10+ years at Salesforce as an SVP of Product Marketing where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform.


Sara Varni

Chief Marketing Officer at Attentive

The past two years have forever changed the way we shop and interact with our favorite brands. Whether we’re communicating with their support teams via email or receiving highly personalized recommendations via text message, consumer expectations have evolved. Among those expectations, a curated shopping experience is a top priority.

Join Sara Varni, CMO at Attentive, as she shares insights from the
2022 State of Conversational Commerce Report—which sheds light on how over 5,000 US consumers shop, what they’re looking for when they sign up for loyalty programs, when they prefer to go in-store, and more.

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 the webinar:

What You Need to Know Before the Holiday Season

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