Let’s Talk Cookies
Why Being Mobile-First is Better for Your Email Program
The way data is gathered and analyzed without the use of third-party cookies is changing, and this has significant effects on your email and SMS programs.
While marketers have been focusing on first- and zero-party data as alternatives, the real challenge lies in effectively collecting and using this data across platforms and channels.
See Attentive in action
Request a time to chat and learn how to drive 95% more revenue with Attentive Email
Meet the Speakers
Director of Product Marketing
Attentive
Candice Sparks
About the Speakers
© 2024 Attentive Mobile Inc.
Resources
Company
Attentive Mobile, Inc.
221 River Street, Suite 9047,
Hoboken, NJ, 07030
In this session, we have an insightful discussion about:
The challenges of replacing third-party cookies, and the role of first- and zero-party data
The emerging trend of mobile identity management and the significance of phone numbers as identity markers
The role that SMS can play in helping maintain fresh cookies, enhancing targeting across SMS and email channels
How generative AI can use first- and zero-party data to create personalized and privacy-friendly experiences
Best practices for adopting a mobile-first strategy for your email program
Candice Sparks
Director of Product Marketing
Attentive
Senior Sales Engineer
Attentive
Trisha Desai
Watch Now
The challenges of replacing third-party cookies, and the role of first- and zero-party data
The emerging trend of mobile identity management and the significance of phone numbers as identity markers
The role that SMS can play in helping maintain fresh cookies, enhancing targeting across SMS and email channels
How generative AI can use first- and zero-party data to create personalized and privacy-friendly experiences
Best practices for adopting a mobile-first strategy for your email program
