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Attentive Summer Update

See what's in store for the holiday season as we unveil Attentive's Q3 roadmap and preview the newest SMS features to help you uplevel your campaigns for the busiest time of the year.

12:00 pm – 12:45 pm ET

Brian Long – Co-Founder & CEO, Attentive

Kris Hill – Sr. Director of Product Marketing, Attentive

Tivan Amour – GM of Conversational, Attentive

I love these so much. They're so insightful and fun! Thank you so much for continuing to provide great content that can guide us toward using your platform more efficiently.

Attentive Summer Update

12:00 pm – 12:45 pm ET

See what's in store for the holiday season as we unveil Attentive's Q3 roadmap and preview the newest SMS features to help you uplevel your campaigns for the busiest time of the year.

Brian Long – Co-Founder & CEO, Attentive

Kris Hill – Sr. Director of Product Marketing, Attentive

Tivan Amour – GM of Conversational, Attentive

I love these so much. They're so insightful and fun! Thank you so much for continuing to provide great content that can guide us toward using your platform more efficiently.

Loved hearing from other companies and their use case scenarios. It sparked a lot of ideas of ways I can implement personalization.

Another great event. Really enjoyed it and also happy to hear from other brands about what they are doing. I'm excited about some of the new Attentive functionalities, too.

I truly appreciated the variety of brand speakers that joined today's session. There were a number of valuable takeaways and actionable tips to successfully leverage SMS marketing!

Loved hearing from other companies and their use case scenarios. It sparked a lot of ideas of ways I can implement personalization.

Another great event. Really enjoyed it and also happy to hear from other brands about what they are doing. I'm excited about some of the new Attentive functionalities, too.

I truly appreciated the variety of brand speakers that joined today's session. There were a number of valuable takeaways and actionable tips to successfully leverage SMS marketing!

Find Your Path to Holiday Success With SMS

It may still be summer, but it's not too early to get in the holiday marketing spirit. After an unusual and unpredictable holiday season in 2020, we expect this year to look a bit more familiar. Think: tried and true strategies from holiday seasons past mingling with last year's emerging trends (like BOPIS and curbside pickup). We’re sharing our best tips and ideas for using SMS to convert seasonal shoppers into repeat customers—and maximize your success this holiday season.

12:45 pm – 1:05 pm ET

Elizabeth Ray – VP of Client Strategy, Attentive

Break & Roundtables

Learn all about matcha (included in your event gift box) from the experts at Art of Tea, or join our interactive roundtable sessions.

1:05 pm – 1:20 pm ET

Steve Schwartz – CEO, Art of Tea

Email, loyalty, retention marketing, SMS. You're juggling all these channels and technologies—and more. But as strategies become more sophisticated, getting the most out of your text channel may soon require a dedicated SMS expert. Our panel of SMS marketing early adopters will discuss how their roles have expanded to include text messaging, plus how you can structure your team around SMS and develop an SMS strategy that drives revenue and loyalty.

1:20 pm – 2:00 pm ET

Eric Miao – Chief Customer Officer, Attentive

The Rise of the SMS Marketer: How 3 Marketing Leaders’ Intuitions Changed the Course of Their Careers

Phillip Cruickshank – Associate Director of Brand Marketing, CB2

Natasha Zuluaga – Marketing Director Email & SMS, Fragrancenet.com

Megan Edwards – CRM & Personalization Lead, Kendra Scott

As LensDirect continues to scale their text message program and strategy, expanding their SMS subscriber base is a top priority. Learn how the brand uses Attentive's suite of list growth tools—including an exit intent trigger—to incentivize SMS sign-ups at critical moments in the buyer's journey, reduce cart abandonment, and drive incremental revenue.

2:00 pm – 2:20 pm ET

LensDirect: Optimizing List Growth to Convert Website Visitors into SMS "Contacts"

Kevin Ready – Lead Client Strategy Manager, Attentive

Ryan Alovis – CEO, LensDirect

Clove: Using Two-Way Messaging to Personalize the Welcome Journey & Capture Customer Insights

2:55 pm – 3:15 pm ET

To start off on the right foot with new subscribers, Clove wanted to use their welcome series as an opportunity to learn more about their customers' preferences and create audience segments for future campaigns. Learn how the brand uses Attentive’s Two-Way Journeys—and a fun quiz—to incentivize first-time purchases with personalized shoe recommendations.

Joe Ammon – Founder & CEO, Clove

Elizabeth Braha – Senior Client Strategy Manager, Attentive

SMS Experts AMA

Get answers to all your questions from our case study speakers, and dig deeper into their SMS stories.

Brooke Burdge – SVP of Marketing, Attentive

3:15 pm – 3:30 pm ET

Ryan Alovis – CEO, LensDirect

Hannah Sinclair – Senior Manager of Retention Marketing, Steve Madden

Joe Ammon – Founder & CEO, Clove

Find Your Path to Holiday Success With SMS

12:45 pm – 1:05 pm ET

It may still be summer, but it's not too early to get in the holiday marketing spirit. After an unusual and unpredictable holiday season in 2020, we expect this year to look a bit more familiar. Think: tried and true strategies from holiday seasons past mingling with last year's emerging trends (like BOPIS and curbside pickup). We’re sharing our best tips and ideas for using SMS to convert seasonal shoppers into repeat customers—and maximize your success this holiday season.

Elizabeth Ray – VP of Client Strategy, Attentive

Break & Roundtables

1:05 pm – 1:20 pm ET

Learn all about matcha (included in your event gift box) from the experts at Art of Tea, or join our interactive roundtable sessions.

Steve Schwartz – CEO, Art of Tea

1:20 pm – 2:00 pm ET

Email, loyalty, retention marketing, SMS. You're juggling all these channels and technologies—and more. But as strategies become more sophisticated, getting the most out of your text channel may soon require a dedicated SMS expert. Our panel of SMS marketing early adopters will discuss how their roles have expanded to include text messaging, plus how you can structure your team around SMS and develop an SMS strategy that drives revenue and loyalty.

Eric Miao – Chief Customer Officer, Attentive

Phillip Cruickshank – Associate Director of Brand Marketing, CB2

Natasha Zuluaga – Marketing Director Email & SMS, Fragrancenet.com

Megan Edwards – CRM & Personalization Lead, Kendra Scott

The Rise of the SMS Marketer: How 3 Marketing Leaders’ Intuitions Changed the Course of Their Careers

2:00 pm – 2:20 pm ET

As LensDirect continues to scale their text message program and strategy, expanding their SMS subscriber base is a top priority. Learn how the brand uses Attentive's suite of list growth tools—including an exit intent trigger—to incentivize SMS sign-ups at critical moments in the buyer's journey, reduce cart abandonment, and drive incremental revenue. 

Ryan Alovis – CEO, LensDirect

Kevin Ready – Lead Client Strategy Manager, Attentive

LensDirect: Optimizing List Growth to Convert Website Visitors into SMS "Contacts"

2:55 pm – 3:15 pm ET

Joe Ammon – Founder & CEO, Clove

Clove: Using Two-Way Messaging to Personalize the Welcome Journey & Capture Customer Insights

To start off on the right foot with new subscribers, Clove wanted to use their welcome series as an opportunity to learn more about their customers' preferences and create audience segments for future campaigns. Learn how the brand uses Attentive’s Two-Way Journeys—and a fun quiz—to incentivize first-time purchases with personalized shoe recommendations.

Elizabeth Braha – Senior Client Strategy Manager, Attentive

SMS Experts AMA

3:15 pm – 3:30 pm ET

Get answers to all your questions from our case study speakers, and dig deeper into their SMS stories.

Ryan Alovis – CEO, LensDirect

Brooke Burdge – SVP of Marketing, Attentive

Hannah Sinclair – Senior Manager of Retention Marketing, Steve Madden

Joe Ammon – Founder & CEO, Clove

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Sandals, sneakers, boots, flats—with so many options to choose from, Steven Madden knows that shoe shopping isn't one-style-fits-all. That's why the brand uses Attentive's Journey Builder to tailor their text message strategy to meet their subscribers’ unique preferences. Learn how Steven Madden created a mature and automated SMS program that drives repeat purchases and enhances the customer experience.

2:35 pm – 2:55 pm ET

Hannah Sinclair – Senior Manager of Retention Marketing, Steve Madden

Steve Madden: Building an Automated SMS Strategy That Helps Subscribers Find the Right Fit

Rachel Bain – Senior Client Strategy Manager, Attentive

2:35 pm – 2:55 pm ET

Hannah Sinclair – Senior Manager of Retention Marketing, Steve Madden

Rachel Bain – Senior Client Strategy Manager, Attentive

Steve Madden: Building an Automated SMS Strategy That Helps Subscribers Find the Right Fit

Sandals, sneakers, boots, flats—with so many options to choose from, Steven Madden knows that shoe shopping isn't one-style-fits-all. That's why the brand uses Attentive's Journey Builder to tailor their text message strategy to meet their subscribers’ unique preferences. Learn how Steven Madden created a mature and automated SMS program that drives repeat purchases and enhances the customer experience. 

Break & Roundtables

Enjoy a musical break with an Attentive team member, or visit more interactive roundtable sessions and discuss learnings from the day.

2:20 pm – 2:35 pm ET

Hannah Coffin – Technical Account Manager, Attentive

Break & Roundtables

2:20 pm – 2:35 pm ET

Enjoy a musical break with an Attentive team member, or visit more interactive roundtable sessions and discuss learnings from the day.

Hannah Coffin – Technical Account Manager, Attentive