Register to view the event on demand.

Register to view the event On Demand

Already registered? Access the recording 
via your magic link, which can be found in your confirmation email or calendar (April 14)

Before the Message

Make new industry friends in our 'birds of a feather' roundtables, create your profile and agenda, and visit the Ask the Experts booth to get strategy and product help as we gear up for main stage content.

Attentive Spring Update

Hear about freshest product features sprouting in Q2, so you can get your SMS program in shape for Summer. 

Cultivating Your SMS Marketing Strategy to Improve Performance

The majority of marketers self-identify their SMS sophistication level as “average,” meaning they’re not using SMS to its full potential in all areas. Learn where you stack up, and get tactical tips to build and level up your SMS strategy. Plus, get a sneak peek at findings from our 2021 SMS Marketing Strategies Report, based on a survey of nearly 400 retail & e-commerce marketers.

Elizabeth Ray– VP of Client Strategy, Attentive

E-Commerce Boom: Opportunities & Challenges

According to Attentive's consumer research, 75% of consumers are shopping online more than they were a year ago, and 56.7% primarily use mobile when doing so. This newfound love of convenience brought on by quarantine has presented marketers with ample opportunity to quickly grow their business. However, the boom has also presented challenges when it comes to building loyalty and retention at scale, overcoming consumer financial uncertainty, customer communication, and more. Our panel of e-comm execs will discuss both sides of the e-commerce boom coin.

Break

Visit our Ask the Experts booth or learn how to plant and take care of your 
new Sprigbox lavender plant (shipped in the event gift box).

Brooke Burdge – SVP of Marketing, Attentive

Top Ideas & SMS Roundtables Introduction

Double-click to edit this text

Groove Life: Helping Subscribers Find Their Pot O’ Gold Via Two-Way Conversational SMS

Bryant Garvin – CMO, Groove Life

To celebrate St. Patrick’s Day with their audience, Groove Life launched a scavenger hunt through Attentive’s Two-Way Journeys. Learn how Groove Life used a holiday moment to re-engage subscribers and help them find their pot o’ gold through a keyword-driven conversational SMS campaign.

Elizabeth Braha – Client Strategy Manager, Attentive

I love these so much. They're so insightful and fun! Thank you so much for continuing to provide great content that can guide us toward using your platform more efficiently.

Before the Message

Make new industry friends in our 'birds of a feather' roundtables, create your profile and agenda, and visit the Ask the Experts booth to get strategy and product help as we gear up for main stage content.

Attentive Spring Update

Brian Long – Co-Founder & CEO, Attentive

Dena Kaye-Phillips – Director of Client Strategy, Attentive

Hear about freshest product features sprouting in Q2, so you can get your SMS program in shape for Summer. 

Register to view the 
event On Demand

Already registered? Access the recording via your magic link, which can be found in your confirmation email or calendar (April 14)

TGI Fridays: Increasing Customer Loyalty With a Blooming SMS Strategy

Knowing that their SMS subscribers are highly engaged, TGI Fridays uses text messaging to drive new opt-ins to their rewards program—a powerful strategy to build diner loyalty. Learn how their blooming SMS strategy has helped them connect with consumers, resulting in increased order frequency and customer loyalty.

I love these so much. They're so insightful and fun! Thank you so much for continuing to provide great content that can guide us toward using your platform more efficiently.

Loved hearing from other companies and their use case scenarios. It sparked a lot of ideas of ways I can implement personalization.

Another great event. Really enjoyed it and also happy to hear from other brands about what they are doing. I'm excited about some of the new Attentive functionalities, too.

I truly appreciated the variety of brand speakers that joined today's session. There were a number of valuable takeaways and actionable tips to successfully leverage SMS marketing!

Loved hearing from other companies and their use case scenarios. It sparked a lot of ideas of ways I can implement personalization.

Another great event. Really enjoyed it and also happy to hear from other brands about what they are doing. I'm excited about some of the new Attentive functionalities, too.

I truly appreciated the variety of brand speakers that joined today's session. There were a number of valuable takeaways and actionable tips to successfully leverage SMS marketing!

Swap.com: Creating a Smart Segmentation Strategy That Springs Subscribers Into Action

Swap.com—who knows that many of their customers are repeat purchasers—needed a way to personalize their text messages to ensure they’re sending highly relevant content that drives both acquisition and retention. Learn how Swap.com uses Attentive’s segmentation builder to send personalized text messages—based on browsing, purchasing, and engagement behavior—that spring SMS subscribers into action and drive revenue.

SMS Chats

Learn SMS strategies and ideas from our experts and your peers in a small group setting.

Double-click to edit this text

Vosges Haut-Chocolat: Growing a List of SMS Subscribers—From Mobile & Desktop Websites to Instagram & Text-to-Join

Converting website visitors into SMS subscribers is key to supporting healthy list growth. Vosges Haut-Chocolat has taken their growth strategy a step further by acquiring SMS subscribers off-site, too. Learn how the brand uses Attentive’s robust suite of list growth tools to drive SMS opt-ins across channels, including their mobile and desktop websites, Text-to-Join, and Instagram Stories.

Kelsey Prasse – Digital Marketing Manager, Vosges Haut-Chocolat

Arielle Yang – Client Strategy Manager, Attentive

Cultivating Your SMS Marketing Strategy to Improve Performance

Elizabeth Ray – VP of Client Strategy, Attentive

The majority of marketers self-identify their SMS sophistication level as “average,” meaning they’re not using SMS to its full potential in all areas. Learn where you stack up, and get tactical tips to build and level up your SMS strategy. Plus, get a sneak peek at findings from our 2021 SMS Marketing Strategies Report, based on a survey of nearly 400 retail & e-commerce marketers.

E-Commerce Boom: Opportunities & Challenges

Angela Clark – EVP of Digital, True Religion Brand Jeans

According to Attentive's consumer research, 75% of consumers are shopping online more than they were a year ago, and 56.7% primarily use mobile when doing so. This newfound love of convenience brought on by quarantine has presented marketers with ample opportunity to quickly grow their business. However, the boom has also presented challenges when it comes to building loyalty and retention at scale, overcoming consumer financial uncertainty, customer communication. Our panel of e-comm execs will discuss both sides of the e-commerce boom coin.

Roshan Varma – VP of Digital, Tapestry

Steve Morales – VP of Marketing, NYDJ

Eric Miao – SVP of Client Strategy, Attentive

COACH | kate spade | STUART WEITZMAN

Break

Groove Life: Helping Subscribers Find Their Pot O’ Gold Via Two-Way Conversational SMS

To celebrate St. Patrick’s Day with their audience, Groove Life launched a scavenger hunt through Attentive’s Two-Way Journeys. Learn how Groove Life used a holiday moment to re-engage subscribers and help them find their pot o’ gold through a keyword-driven conversational SMS campaign.

Elizabeth Braha – Client Strategy Manager, Attentive

Bryant Garvin – CMO, Groove Life

Vosges Haut-Chocolat: Growing a List of SMS Subscribers—From Mobile & Desktop Websites to Instagram & Text-to-Join

Knowing that their SMS subscribers are highly engaged, TGI Fridays uses text messaging to drive new opt-ins to their rewards program—a powerful strategy to build diner loyalty. Learn how their blooming SMS strategy has helped them connect with consumers, resulting in increased order frequency and customer loyalty.

Converting website visitors into SMS subscribers is key to supporting healthy list growth. Vosges Haut-Chocolat has taken their growth strategy a step further by acquiring SMS subscribers off-site, too. Learn how the brand uses Attentive’s robust suite of list growth tools to drive SMS opt-ins across channels, including their mobile and desktop websites, Text-to-Join, and Instagram Stories.

Kelsey Prasse, Digital Marketing Manager, Vosges Haut-Chocolat

Arielle Yang, Client Strategy Manager, Attentive

Swap.com: Creating a Smart Segmentation Strategy That Springs Subscribers Into Action

Maya Menon – Director of Marketing & Communications,

Alexandra Sjerven, Client Strategy Manager, Attentive

Swap.com—who knows that many of their customers are repeat purchasers—needed a way to personalize their text messages to ensure they’re sending highly relevant content that drives both acquisition and retention. Learn how Swap.com uses Attentive’s segmentation builder to send personalized text messages—based on browsing, purchasing, and engagement behavior—that spring SMS subscribers into action and drive revenue.

Swap.com

TGI Fridays: Increasing Customer Loyalty With a Blooming SMS Strategy

Deanna Newman – Senior Client Strategy Manager, Attentive

To celebrate St. Patrick’s Day with their audience, Groove Life launched a scavenger hunt through two-way text messaging, powered by Attentive’s autoresponder Journeys. Learn how Groove Life used a holiday moment to re-engage subscribers and help them find their pot o’ gold through a keyword-driven conversational SMS campaign.

Ana Pia Guzman-Briley, Director of Loyalty and 

Customer Engagement, TGI Fridays

Top Ideas & SMS Roundtables Introduction

To celebrate St. Patrick’s Day with their audience, Groove Life launched a scavenger hunt through two-way text messaging, powered by Attentive’s autoresponder Journeys. Learn how Groove Life used a holiday moment to re-engage subscribers and help them find their pot o’ gold through a keyword-driven conversational SMS campaign.

Brooke Burdge– SVP of Marketing, Attentive

SMS Chats

To celebrate St. Patrick’s Day with their audience, Groove Life launched a scavenger hunt through two-way text messaging, powered by Attentive’s autoresponder Journeys. Learn how Groove Life used a holiday moment to re-engage subscribers and help them find their pot o’ gold through a keyword-driven conversational SMS campaign.

Learn SMS strategies and ideas from our experts and your peers in a small group setting.

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Please RSVP by January 21

Registration for 
Beyond the Message is now closed. 

We hope to see you at future events! If you have any questions, please reach out to events@attentivemobile.com