February 9, 2022
The event has ended, but you can watch it on demand. Register now to receive a link to view the session recordings.
Speakers
What Attendees
Had to Say
I love these so much. They're so insightful and fun! Thank you so much for continuing to provide great content that can guide us toward using your platform more efficiently.
What Attendees Had to Say
I love these so much. They're so insightful and fun! Thank you so much for continuing to provide great content that can guide us toward using your platform more efficiently.
Loved hearing from other companies and their use case scenarios. It sparked a lot of ideas of ways I can implement personalization.
Another great event. Really enjoyed it and also happy to hear from other brands about what they are doing. I'm excited about some of the new Attentive functionalities, too.
I truly appreciated the variety of brand speakers that joined today's session. There were a number of valuable takeaways and actionable tips to successfully leverage SMS marketing!
Loved hearing from other companies and their use case scenarios. It sparked a lot of ideas of ways I can implement personalization.
Another great event. Really enjoyed it and also happy to hear from other brands about what they are doing. I'm excited about some of the new Attentive functionalities, too.
I truly appreciated the variety of brand speakers that joined today's session. There were a number of valuable takeaways and actionable tips to successfully leverage SMS marketing!
© 2022 Attentive Mobile Inc.
Resources
Company
Attentive Mobile Inc.
221 River Street, Suite 9047,
Hoboken, NJ, 07030
Teri Johnson
Founder & CEO
Harlem Candle Co.
Event Highlights
Explore how leading brands are using the latest SMS features and how to grow your program with Attentive
Hear how marketing leaders are approaching their loyalty strategies
Learn how to turn text into a brand-building channel that goes beyond discounts
Get a sneak peek at the latest Attentive product roadmap (customers only)
Tiffany Marie Corpuz
Sr. Director of Ecommerce
Farmacy Beauty
Woo Kim
Sr. Director of Ecommerce
Aerosoles
Brian Long
CEO & Co-Founder
Attentive
Eric Miao
Chief Customer Officer
Attentive
Brooke Burdge
SVP of Brand Marketing
Attentive
Kris Hill
Sr. Director of Product Marketing
Attentive
Agenda
12pm–12:30pm
Attentive Features Update
Learn about Attentive's latest features and get inspired to uplevel your SMS program.
Brian Long Co-Founder & CEO, Attentive
Kris Hill Sr. Director of Product Marketing, Attentive
12:30pm–12:50pm
Aerosoles: Using Conversational SMS to Find Their Footing with New Subscribers
The first step to finding the perfect pair of Aerosoles? Opting in to SMS. The brand uses Attentive's Two-Way Journeys™ to welcome new subscribers and learn about their footwear preferences. Using the data from their automated conversational journey, they're building out a robust segmentation strategy to improve campaign performance. Learn how Aerosoles is enhancing customer engagement and capturing valuable insights by prompting subscribers to reply directly to their text messages.
Woo Kim Senior Director of Ecommerce, Aerosoles
Dan Cunningham Client Strategy Manager, Attentive
12:50pm–1:10pm
To help their subscribers feel confident in their buying decisions—and convert high-intent shoppers into purchasers—Solo Stove uses their SMS channel to offer proactive support early in the customer journey. Learn how the brand sparks personal connections with their customers and improves the mobile shopping experience with Attentive Concierge™.
Solo Stove: Fueling a Personalized Customer Experience with Attentive Concierge™
Rachel Laubacher Senior Retention Marketing Manager, Solo Stove
James Wheeler Senior Client Strategy Manager, Attentive
Join us IRL at our live watch parties
To bring our community of marketers together, we’re now hosting live watch parties. Enjoy Beyond the Message on the big screen (complete with your favorite movie snacks), get face time with your marketing peers and the Attentive team, and have a blast enjoying the fun surprises in store!
Our first watch parties will take place in New York City and San Diego. Each quarter we’ll pop up into new cities so everyone has a chance to meet in person.
Please note that all guests will be required to be fully vaccinated (with their final dose completed two weeks prior to the event) and show evidence of their vaccine. Additionally, out of abundance of caution, we’ll also be mailing all event attendees a COVID-19 PCR rapid test in advance, requiring attendees to self-administer the test 24 hours prior to the event; and having a negative test result.
Registration
Register to view the event on demand. Already registered? Access the recording via your magic link, which can be found in your confirmation email or calendar (February 9).
COVID-19 Policy
Attentive takes the health and safety of its employees, clients, and guests (together, “Attendees”) seriously. We are closely tracking guidance from federal, state, and local health officials to responsibly and thoughtfully implement requirements designed to ensure that Attendees feel comfortable attending our events, retreats, and conferences (“Events”).
To help achieve this goal, Attentive requires all Attendees to confirm (1) that they are not experiencing symptoms associated with COVID-19; (2) that they are fully vaccinated (i.e., two weeks have passed since receiving a final dose); and (3) have tested negative for COVID-19 within 24 hours of the Event.
Vaccination
According to the CDC, you are considered fully vaccinated for COVID-19 two weeks after you have received a second dose in a two-dose vaccine series or two weeks after you have received a single-dose vaccine.
Negative COVID-19 Test
A polymerase chain reaction (PCR) test will be supplied to you to be self-administered within 24 hours of the commencement of the Event. You must have a negative result to this test in order to attend.
In addition to the above, Attendees must comply with federal, state, and local law, as well as the policies of the venue at the time of the event.
For more information, please see our Terms and Conditions.
All times in ET
1:10pm–1:30pm
How to Turn SMS into a Brand-Building Channel
Consumers expect more from brands than a good deal. They want their purchases to reflect their personal values, too, which means they're not just buying your products and services—they're buying the story behind them. We're sharing strategies and ideas for using SMS to communicate your brand values, inspire customer confidence, and increase transparency to nurture long-term loyalty.
Elizabeth Ray VP of Client Strategy, Attentive
1:30pm–1:50pm
Break & Networking
Take a break, or join our 1:1 networking virtual experience to make new friends.
1:50pm–2:30pm
Putting SMS at the Center of Your Loyalty Strategy
Rewards programs. Subscription reminders. SMS-exclusive perks. Building customer loyalty looks different from brand to brand, but the goal for marketers is the same: make sure shoppers are happy and engaged, so they keep coming back (and refer their friends). Our panel of marketing experts will discuss how they foster lasting customer relationships and create a sense of community around their brands, plus how they're using SMS as a loyalty-driving channel.
Eric Miao Chief Customer Officer, Attentive
Teri Johnson Founder & CEO, Harlem Candle Co.
Andrea Blieden CEO, Lime Crime
Alexander Sienkiewicz CMO, SwimOutlet
2:30pm–2:50pm
First Text to Marketing Success:
How Farmacy Beauty Grew
SMS During Their First Year With Attentive
Whether you're an SMS early adopter or new to the idea of texting your customers, you can learn a lot from the marketers who've turned SMS into a successful channel for their brands. Hear from science-based skincare brand Farmacy Beauty about their experience switching to Attentive from their email service provider’s SMS platform, how their strategy has evolved, and what they've accomplished in their first year.
Tiffany Marie Corpuz Senior Director of Ecommerce, Farmacy Beauty
Claudia Chung Team Lead, Client Strategy, Attentive
2:50pm–3:20pm
Attentive Features Preview
See what's in store as we reveal Attentive's product roadmap and give you a sneak peek into what we're building in 2022. Access to this session is available to current Attentive customers or agency partners only.
Brian Long Co-Founder & CEO, Attentive
Kris Hill Sr. Director of Product Marketing, Attentive
3:20pm–3:30pm
Conclusion
Brooke Burdge SVP of Brand Marketing, Attentive
February 9, 2022
The event has ended, but you can watch it on demand. Register now to receive a link to view the session recordings.
Event Highlights
Explore how leading brands are using the latest SMS features and how to grow your program with Attentive
Hear how marketing leaders are approaching their loyalty strategies
Learn how to turn text into a brand-building channel that goes beyond discounts
Get a sneak peek at the latest Attentive product roadmap (customers only)
Agenda
12pm–12:30pm
Attentive Features Update
Learn about Attentive's latest features and get inspired to uplevel your SMS program.
Brian Long Co-Founder & CEO, Attentive
Kris Hill Sr. Director of Product Marketing, Attentive
12:30pm–12:50pm
Aerosoles: Using Conversational SMS to Find Their Footing with New Subscribers
The first step to finding the perfect pair of Aerosoles? Opting in to SMS. The brand uses Attentive's Two-Way Journeys™ to welcome new subscribers and learn about their footwear preferences. Using the data from their automated conversational journey, they're building out a robust segmentation strategy to improve campaign performance. Learn how Aerosoles is enhancing customer engagement and capturing valuable insights by prompting subscribers to reply directly to their text messages.
Brian Long Co-Founder & CEO, Attentive
Kris Hill Sr. Director of Product Marketing, Attentive
12:50pm–1:10pm
Solo Stove: Fueling a Personalized Customer Experience with Attentive Concierge™
To help their subscribers feel confident in their buying decisions—and convert high-intent shoppers into purchasers—Solo Stove uses their SMS channel to offer proactive support early in the customer journey. Learn how the brand sparks personal connections with their customers and improves the mobile shopping experience with Attentive Concierge™.
Rachel Laubacher Senior Retention Marketing Manager, Solo Stove
James Wheeler Senior Client Strategy Manager, Attentive
1:10pm–1:30pm
How to Turn SMS into a Brand-Building Channel
Consumers expect more from brands than a good deal. They want their purchases to reflect their personal values, too, which means they're not just buying your products and services—they're buying the story behind them. We're sharing strategies and ideas for using SMS to communicate your brand values, inspire customer confidence, and increase transparency to nurture long-term loyalty.
Elizabeth Ray VP of Client Strategy, Attentive
1:30pm–1:50pm
Break & Networking
Take a break, or join our 1:1 networking virtual experience to make new friends.
1:50pm–2:30pm
Putting SMS at the Center of Your Loyalty Strategy
Rewards programs. Subscription reminders. SMS-exclusive perks. Building customer loyalty looks different from brand to brand, but the goal for marketers is the same: make sure shoppers are happy and engaged, so they keep coming back (and refer their friends). Our panel of marketing experts will discuss how they foster lasting customer relationships and create a sense of community around their brands, plus how they're using SMS as a loyalty-driving channel.
Eric Miao Chief Customer Officer, Attentive
Teri Johnson Founder & CEO, Harlem Candle Co.
Andrea Blieden CEO, Lime Crime
Alexander Sienkiewicz CMO, SwimOutlet
2:30pm–2:50pm
First Text to Marketing Success: How Farmacy Beauty Grew SMS During Their First Year With Attentive
Whether you're an SMS early adopter or new to the idea of texting your customers, you can learn a lot from the marketers who've turned SMS into a successful channel for their brands. Hear from science-based skincare brand Farmacy Beauty about their experience switching to Attentive from their email service provider’s SMS platform, how their strategy has evolved, and what they've accomplished in their first year.
Tiffany Marie Corpuz Senior Director of Ecommerce, Farmacy Beauty
Claudia Chung Team Lead, Client Strategy, Attentive
2:50pm–3:20pm
Attentive Features Preview
See what's in store as we reveal Attentive's product roadmap and give you a sneak peek into what we're building in 2022. Access to this session is available to current Attentive customers or agency partners only.
Brian Long Co-Founder & CEO, Attentive
Kris Hill Sr. Director of Product Marketing, Attentive
3:20pm–3:30pm
Conclusion
Brooke Burdge SVP of Brand Marketing, Attentive
