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Scrappy Strategies: High-ROI tactics for your best Cyber Weekend Yet

We'll explore foundational SMS strategies that promise easy implementation and high returns. We’ll discuss the most important levers you can pull to elevate your journeys' performance, and workshop campaigns that deliver elevated ROI. Join this session to begin developing a high-performing BFCM SMS strategy for 2024.

Your BFCM Guide to a Successful and Scalable Multi-channel Strategy

If you’re looking to build momentum this season, scalability is key. We’ll discuss how to design a cross-channel messaging strategy that excites your subscribers (and doesn’t exhaust them). We’ll brainstorm creative campaigns and discuss strategies to deliver value, helping you take your SMS strategy to the next level.

Curating Cohesive Customer Experiences with Email this BFCM

A robust cross-channel strategy that includes email is essential for making an impact this season. By creating a cohesive and thoughtful multi-channel experience, you can inspire your subscribers to take action. With 86% of consumers preferring brands that provide a consistent experience across all channels, those that excel in this area see the highest retention and conversion rates. Discover how to effectively coordinate your efforts across various channels using email this BFCM.

Unlocking Peak Season ROI: Elevate Your UGC Strategy for Year-Round Success with Bazaarvoice

A quarter of shoppers (26%) say it’s never too early for brands to showcase BFCM items, sales, and content. Social algorithms — and today’s consumers — require A LOT of content, especially during the peak season. The only way to keep up with the demand and stand out to shoppers is to fuel your content supply chain with shoppable creator and everyday shopper content across the funnel throughout the year. In this session we will share how to make the most amount of noise with a full funnel user-generated content strategy— all while keeping your brand effective, inspirational, and on-budget.

Dive into the key tactics that elevate customer support during Black Friday and Cyber Monday. This session will highlight proven methods and innovative strategies that not only maximise sales and customer engagement but also ensure exceptional support throughout the peak shopping period. Learn how top brands are utilizing Gorgias to deliver seamless customer experiences and build long-term brand loyalty during the busiest time of the year.

Maximising BFCM Customer Support Strategies for Success with Gorgias

Elevating Your BFCM Strategy by Mastering AI

Deepen your understanding of how AI can be a game-changer in your BFCM strategy. Whether it’s fine-tuning your campaign audiences, optimising send times, crafting on-brand messages, or maximising customer engagement through AI-triggered messages, we’ll show you how to harness AI to drive unparalleled results this season. Participate in roundtable discussions, live step-by-step walkthroughs, and collaborative breakout groups to refine your AI-driven BFCM strategy and share insights with your peers.

Meet 1:1 with a CSM

Schedule time to review our BFCM plans one-on-one with a CSM—brainstorm ideas, get strategy advice, and get all of your questions answered so you feel confident to ace the holidays.

Building highly targeted segments drawing from all your customer, product, and event data sources is key to getting the biggest impact from your BFCM campaigns. Learn tactics you can use this year to target the right audiences, especially through a CDP. Join us for this workshop where experts from Simon Data will give you suggestions to build the right cohorts for targeting, experimentation, and ultimately driving revenue.

How to build your most targeted BFCM campaigns yet! Inspiration from Simon Data CDP

The Attention Economy: Engaging your customers and elevating value
this holiday season

If you’ve got a big budget and already have your marketing foundation covered, it’s time to focus
on elevating value. We’ll discuss creating and nurturing your community, joining (and starting) conversations, and elevating your customers’ experiences.

Your Holiday Map: Charting a scalable path to cross-channel success

If you’re looking to maximize your budget and build momentum this season, scalability is key. We’ll discuss how to design a cross-channel messaging strategy that excites your subscribers (and doesn’t exhaust them).

Scrappy Strategies: High-ROI tactics for your best Cyber Week yet

If you’ve got a limited budget and big goals, cost-effective strategies are your ticket to success. We’ll discuss the major levers you can pull to elevate ROI and workshop campaigns that can deliver strong returns.

Meet 1:1 with a CSM

Schedule time to review our BFCM plans one-on-one with a CSM—brainstorm ideas, get strategy advice, and get all of your questions answered so you feel confident to ace the holidays.

Maximising BFCM Customer Support Strategies for Success with Gorgias

Dive into the key tactics that elevate customer support during Black Friday and Cyber Monday. This session will highlight proven methods and innovative strategies that not only maximise sales and customer engagement but also ensure exceptional support throughout the peak shopping period. Learn how top brands are utilizing Gorgias to deliver seamless customer experiences and build long-term brand loyalty during the busiest time of the year.

How to build your most targeted BFCM campaigns yet! Inspiration from
Simon Data CDP

Building highly targeted segments drawing from all your customer, product, and event data sources
is key to getting the biggest impact from your BFCM campaigns. Learn tactics you can use this year
to target the right audiences, especially through a CDP. Join us for this workshop where experts from Simon Data will give you suggestions to build the right cohorts for targeting, experimentation, and ultimately driving revenue.

Elevating Your Holiday Strategy: Mastering AI for BFCM Success

Join our 30-minute workshop to deepen your understanding of how AI can be a game-changer in your BFCM holiday strategy. Whether it’s fine-tuning your campaign audiences, optimising send times, crafting on-brand messages, or maximising customer engagement through AI-triggered messages, we’ll show you how to harness AI to drive unparalleled results this holiday season. Participate in roundtable discussions, live step-by-step walkthroughs, and collaborative breakout groups to refine your AI-driven holiday strategy and share insights with your peers.

Unlocking Holiday ROI: Elevate Your UGC Strategy for Year-Round Success
with Bazaarvoice

A quarter of shoppers (26%) say it’s never too early for brands to showcase holiday items, sales, and content. Social algorithms — and today’s consumers — require A LOT of content, especially during
the holiday season. The only way to keep up with the demand and stand out to shoppers is to fuel
your content supply chain with shoppable creator and everyday shopper content across the funnel throughout the year. In this session we will share how to make the most amount of noise with a full funnel user-generated content strategy— all while keeping your brand effective, inspirational, and
on-budget.

Supercharge Your Loyalty Program with SMS with Friendbuy

Elevate your loyalty program this BFCM season by leveraging customer data to personalise messages and rewards. By integrating SMS campaigns with your loyalty program, you can create a cohesive and engaging experience for your customers during this peak season. Join us to hear how popular e-commerce brands supercharge their loyalty efforts and get ready to unlock the full potential of SMS in driving customer loyalty.

Curating Cohesive Customer Experiences with Email this BFCM

Your cross-channel strategy with email is crucial for standing out this holiday season. With inboxes flooded with email and SMS messages, the only way to inspire action in your subscribers is to curate a cohesive and thoughtful multi-channel experience. In fact, 86% of consumers favor brands who deliver a consistent experience irrespective of the channel. And the brands that get it right are rewarded with highest retention and conversion rates. Join our 30 min session to learn how to effectively orchestrate across channels with email this BFCM.