BFCM Prep
Academy
Enroll in Attentive’s BFCM Prep Academy to finalize your plans for the busiest time of the year. With hands-on workshops, best practices sessions, “office hours” with CSMs and product experts, networking opportunities, and more, you’ll leave the day feeling prepared to ace BFCM.
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© 2024 Attentive Mobile Inc.
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Attentive Mobile, Inc.
221 River Street, Suite 9047,
Hoboken, NJ, 07030
Los Angeles
12:30 - 1:30PM
Arrival, Orientation, & Networking Lunch
Workshops, best practice sessions, “office hours,” & more
1:30 - 5:00PM
Happy Hour
5:00 - 6:30PM
This event is open to brand-side marketers only and your invitation is non-transferable. If you have questions, email events@attentive.com
Pendry West Hollywood
12:30–1:30pm
Check-in, meet our team and partners, and mingle with fellow marketers over lunch before the sessions start.
The lead-up to BFCM isn't just for planning. It’s your opportunity to nurture subscribers and discover what resonates with your audience. Learn which foundational SMS and email strategies you should put in place now, and how to optimize your program from top to bottom with AI (and A/B testing) so you don't miss out on revenue or engagement during peak season.
1:30–2pm
Your Blueprint for Cyber Week SMS & Email Success
2–2:30pm
Attentive and Top Industry Voices Share BFCM Prep Essentials
Join Attentive's BFCM Panel as top brands share key takeaways from last year’s Black Friday Cyber Monday season and their expectations for this year. Discover their tried-and-true prep strategies, how they adjust their approach for BFCM compared to the rest of the year, and the creative tactics they use to stand out. This session offers valuable insights and actionable tips from fellow Attentive customers to help your brand excel this holiday season!
Workshop Sessions (You choose up to 4 sessions)
4:30pm–6:30pm
Happy Hour
Arrival, Orientation, & Networking Lunch
2:30–4:30pm
The Attention Economy: Engaging your customers and elevating value this holiday season
If you’ve got a big budget and already have your marketing foundation covered, it’s time to focus on elevating value. We’ll discuss creating and nurturing your community, joining (and starting) conversations, and elevating your customers’ experiences.
Your Holiday Map: Charting a scalable path to cross-channel success
If you’re looking to maximize your budget and build momentum this season, scalability is key. We’ll discuss how to design a cross-channel messaging strategy that excites your subscribers (and doesn’t exhaust them).
Scrappy Strategies: High-ROI tactics for your best Cyber Week yet
If you’ve got a limited budget and big goals, cost-effective strategies are your ticket to success. We’ll discuss the major levers you can pull to elevate ROI and workshop campaigns that can deliver strong returns.
Maximizing BFCM CX Strategies and Leveraging AI/Automation for Success with Gorgias
Dive into the key tactics that elevate customer support during Black Friday and Cyber Monday. This session will highlight proven methods and innovative strategies that not only maximize sales and customer engagement but also ensure exceptional support throughout the peak shopping period. Learn how top brands are utilizing Gorgias to deliver seamless customer experiences and build long-term brand loyalty during the busiest time of the year.
Building highly targeted segments drawing from all your customer, product, and event data sources is key to getting the biggest impact from your BFCM campaigns. Learn tactics you can use this year to target the right audiences, especially through a CDP. Join us for this workshop where experts from Simon Data will give you suggestions to build the right cohorts for targeting, experimentation, and ultimately driving revenue.
How to build your most targeted BFCM campaigns yet! Inspiration from Simon Data CDP
Meet 1:1 with a CSM
Schedule time to review our BFCM plans one-on-one with a CSM—brainstorm ideas, get strategy advice, and get all of your questions answered so you feel confident to ace the holidays.
Supercharge Your Loyalty Program with SMS with Friendbuy
Elevate your loyalty program this BFCM season by leveraging customer data to personalize messages and rewards. By integrating SMS campaigns with your loyalty program, you can create a cohesive and engaging experience for your customers during this peak season. Join us to hear how popular e-commerce brands supercharge their loyalty efforts and get ready to unlock the full potential of SMS in driving customer loyalty.
Unlocking Holiday ROI: Elevate Your UGC Strategy for Year-Round Success with Bazaarvoice
A quarter of shoppers (26%) say it’s never too early for brands to showcase holiday items, sales, and content. Social algorithms — and today’s consumers — require A LOT of content, especially during the holiday season. The only way to keep up with the demand and stand out to shoppers is to fuel your content supply chain with shoppable creator and everyday shopper content across the funnel throughout the year. In this session we will share how to make the most amount of noise with a full funnel user-generated content strategy— all while keeping your brand effective, inspirational, and on-budget.
Curating Cohesive Customer Experiences with Email this BFCM
Your cross-channel strategy with email is crucial for standing out this holiday season. With inboxes flooded with email and SMS messages, the only way to inspire action in your subscribers is to curate a cohesive and thoughtful multi-channel experience. In fact, 86% of consumers favor brands who deliver a consistent experience irrespective of the channel. And the brands that get it right are rewarded with highest retention and conversion rates. Join our 30 min session to learn how to effectively orchestrate across channels with email this BFCM.
Join our 30-minute workshop to deepen your understanding of how AI can be a game-changer in your BFCM holiday strategy. Whether it’s fine-tuning your campaign audiences, optimizing send times, crafting on-brand messages, or maximizing customer engagement through AI-triggered messages, we’ll show you how to harness AI to drive unparalleled results this holiday season. Participate in roundtable discussions, live step-by-step walkthroughs, and collaborative breakout groups to refine your AI-driven holiday strategy and share insights with your peers.
Elevating Your Holiday Strategy: Mastering AI for BFCM Success
The Attention Economy: Engaging your customers and elevating value this holiday season
If you’ve got a big budget and already have your marketing foundation covered, it’s time to focus on elevating value. We’ll discuss creating and nurturing your community, joining (and starting) conversations, and elevating your customers’ experiences.
Your Holiday Map: Charting a scalable path to cross-channel success
If you’re looking to maximize your budget and build momentum this season, scalability is key. We’ll discuss how to design a cross-channel messaging strategy that excites your subscribers (and doesn’t exhaust them).
Scrappy Strategies: High-ROI tactics for your best Cyber Week yet
If you’ve got a limited budget and big goals, cost-effective strategies are your ticket to success. We’ll discuss the major levers you can pull to elevate ROI and workshop campaigns that can deliver strong returns.
Meet 1:1 with a CSM
Schedule time to review our BFCM plans one-on-one with a CSM—brainstorm ideas, get strategy advice, and get all of your questions answered so you feel confident to ace the holidays.
Maximizing BFCM Customer Support Strategies for Success with Gorgias
Dive into the key tactics that elevate customer support during Black Friday and Cyber Monday. This session will highlight proven methods and innovative strategies that not only maximize sales and customer engagement but also ensure exceptional support throughout the peak shopping period. Learn how top brands are utilizing Gorgias to deliver seamless customer experiences and build long-term brand loyalty during the busiest time of the year.
How to build your most targeted BFCM campaigns yet! Inspiration from Simon Data CDP
Building highly targeted segments drawing from all your customer, product, and event data sources is key to getting the biggest impact from your BFCM campaigns. Learn tactics you can use this year to target the right audiences, especially through a CDP. Join us for this workshop where experts from Simon Data will give you suggestions to build the right cohorts for targeting, experimentation, and ultimately driving revenue.
Elevating Your Holiday Strategy: Mastering AI for BFCM Success
Join our 30-minute workshop to deepen your understanding of how AI can be a game-changer in your BFCM holiday strategy. Whether it’s fine-tuning your campaign audiences, optimizing send times, crafting on-brand messages, or maximizing customer engagement through AI-triggered messages, we’ll show you how to harness AI to drive unparalleled results this holiday season. Participate in roundtable discussions, live step-by-step walkthroughs, and collaborative breakout groups to refine your AI-driven holiday strategy and share insights with your peers.
Unlocking Holiday ROI: Elevate Your UGC Strategy for Year-Round Success with Bazaarvoice
A quarter of shoppers (26%) say it’s never too early for brands to showcase holiday items, sales, and content. Social algorithms — and today’s consumers — require A LOT of content, especially during the holiday season. The only way to keep up with the demand and stand out to shoppers is to fuel your content supply chain with shoppable creator and everyday shopper content across the funnel throughout the year. In this session we will share how to make the most amount of noise with a full funnel user-generated content strategy— all while keeping your brand effective, inspirational, and on-budget.
Supercharge Your Loyalty Program with SMS with Friendbuy
Elevate your loyalty program this BFCM season by leveraging customer data to personalize messages and rewards. By integrating SMS campaigns with your loyalty program, you can create a cohesive and engaging experience for your customers during this peak season. Join us to hear how popular e-commerce brands supercharge their loyalty efforts and get ready to unlock the full potential of SMS in driving customer loyalty.
Curating Cohesive Customer Experiences with Email this BFCM
Your cross-channel strategy with email is crucial for standing out this holiday season. With inboxes flooded with email and SMS messages, the only way to inspire action in your subscribers is to curate a cohesive and thoughtful multi-channel experience. In fact, 86% of consumers favor brands who deliver a consistent experience irrespective of the channel. And the brands that get it right are rewarded with highest retention and conversion rates. Join our 30 min session to learn how to effectively orchestrate across channels with email this BFCM.
Connect with fellow marketers over cocktails and canapés.
