36 BFCM Campaigns to Drive Revenue
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See how 36 leading retail and e-commerce brands boost engagement and drive revenue with SMS and email during BFCM.
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Access more SMS strategies for BFCM
36 Leading Holiday SMS Marketing Campaigns
Explore these 36 best-in-class text messaging examples, selected from Texts We Love, from leading retail and e-commerce brands to see how they use SMS marketing to boost engagement and drive revenue during the holiday season.
Have more questions about SMS marketing and how the channel can fit into your holiday planning strategy? Request a demo to speak to one of our SMS specialists and learn about our free trial..
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SMS strategies
for BFCM
36 BFCM Campaigns to Drive Revenue
Non-Promotional
BFCM isn’t just about sales and discounts. Bring in-store and product discovery to your consumer’s mobile device with non-promotional SMS and email campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
The most effective way to drive SMS and email list growth is to offer promotions like discounts or similar incentives. As an alternative, you can use non-promotional offers, like highlighting a loyalty or rewards program or hinting at exclusive first access to content and products.
List growth
One crucial audience brands can’t afford to miss are brand loyalists. Rewarding these customers presents a great opportunity for brands to drive increased revenue during BFCM season with exclusive “VIP” discounts and early access to new products. Loyalists have higher conversion rates and yield higher ROI.
VIP / Loyalty
During Cyber Week, many shoppers expect deals and discounts. Even if your brand doesn’t normally discount, BFCM is a great time to share special offers and perks without diluting your brand. One effective strategy is sending a “days of deals” campaign to your SMS and email subscribers, offering a new deal each day. Not only does this create excitement around each new deal, but it'll also help drive repeat visits to your website or store.
Promotional
During Cyber Week, as shoppers search for the best deals possible, they’ll inevitably leave items in their online shopping carts. If a shopper browsed a product but then left the site before adding to their cart, brands can trigger them with browser abandonment reminders. Triggered abandoned cart reminders can help you recover otherwise lost revenue with a well-timed reminder, linking shoppers directly back to their carts to complete their purchase.
Cart/Browse Abandonment
Your brand can use SMS to power two-way conversational messages to engage shoppers in real-time. You can use these automated interactions to learn more about your audience’s preferences, and give them personalized offers and recommendations in return. You can also use two-way triggered messaging to delight your customers with seasonal gamified experiences.
Conversational
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Promotional
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
During Cyber Week, many shoppers expect deals and discounts. Even if your brand doesn’t normally discount, BFCM is a great time to share special offers and perks without diluting your brand. One effective strategy is sending a “days of deals” campaign to your SMS and email subscribers, offering a new deal each day. Not only does this create excitement around each new deal, but it'll also help drive repeat visits to your website or store.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
List Growth
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
The most effective way to drive SMS and email list growth is to offer promotions like discounts or similar incentives. As an alternative, you can use non-promotional offers, like highlighting a loyalty or rewards program or hinting at exclusive first access to content and products.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
VIP/Loyalty
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
One crucial audience brands can’t afford to miss are brand loyalists. Rewarding these customers presents a great opportunity for brands to drive increased revenue during BFCM season with exclusive “VIP” discounts and early access to new products. Loyalists have higher conversion rates and yield higher ROI.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Non-Promotional
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
BFCM isn’t just about sales and discounts. Bring in-store and product discovery to your consumer’s mobile device with non-promotional SMS and email campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Cart/Browse Abandonment
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
During Cyber Week, as shoppers search for the best deals possible, they’ll inevitably leave items in their online shopping carts. If a shopper browsed a product but then left the site before adding to their cart, brands can trigger them with browser abandonment reminders. Triggered abandoned cart reminders can help you recover otherwise lost revenue with a well-timed reminder, linking shoppers directly back to their carts to complete their purchase.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Conversational
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Your brand can use SMS to power two-way conversational messages to engage shoppers in real-time. You can use these automated interactions to learn more about your audience’s preferences, and give them personalized offers and recommendations in return. You can also use two-way triggered messaging to delight your customers with seasonal gamified experiences.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
