36 Leading Holiday SMS Marketing Campaigns
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Explore 36 best-in-class text messaging examples from leading retail and e-commerce brands to see how they use SMS to boost engagement and drive revenue during the holiday season.
Categories:
VIP/Loyalty
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
One crucial audience brands can’t afford to miss during the holiday season is brand loyalists. Rewarding brand loyalists is a great opportunity for brands to drive increased revenue during the holidays with exclusive “VIP” discounts and early access to new products. Loyalists have higher conversion rates and yield higher ROI.
VIP/Loyalty
One crucial audience brands can’t afford to miss during the holiday season is brand loyalists. Rewarding brand loyalists is a great opportunity for brands to drive increased revenue during the holidays with exclusive “VIP” discounts and early access to new products. Loyalists have higher conversion rates and yield higher ROI.
List growth
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Abandoned cart
During the holidays, as shoppers search for the best deals possible, they’ll inevitably leave items in their online shopping carts. Triggered abandoned cart reminders can help you recover otherwise lost revenue with a well-timed reminder, linking shoppers directly back to their carts to complete their purchase.
Non-Promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Conversational
Creating two-way conversational text messaging campaigns helps you drive engagement. You can use these automated interactions to learn more about your audience’s preferences, and give them personalized offers and recommendations in return. You can also use two-way triggered messaging to delight your customers with holiday-themed, gamified experiences.
Access more SMS strategies for the holiday season:
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36 Leading Holiday SMS Marketing Campaigns
Explore these 36 best-in-class text messaging examples, selected from Texts We Love, from leading retail and e-commerce brands to see how they use SMS marketing to boost engagement and drive revenue during the holiday season.
Promotional
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
During the holiday season, many shoppers expect deals and discounts. Even if your brand doesn’t normally discount, the holidays are an opportunity to share special offers and perks without diluting your brand. One effective strategy is sending a “days of deals” campaign to your SMS subscribers, offering a new deal each day. Not only does this create excitement around each new deal, but it will also help drive repeat visits to your website or store.
Non-promotional
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements.
Abandoned cart
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
During the holidays, as shoppers search for the best deals possible, they’ll inevitably leave items in their online shopping carts. Triggered abandoned cart reminders can help you recover otherwise lost revenue with a well-timed reminder, linking shoppers directly back to their carts to complete their purchase.
Conversational
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Creating two-way conversational text messaging campaigns helps you drive engagement. You can use these automated interactions to learn more about your audience’s preferences , and give them personalized offers and recommendations in return. You can also use two-way triggered messaging to delight your customers with holiday-themed, gamified experiences.
Have more questions about SMS marketing and how the channel can fit into your holiday planning strategy? Request a demo to speak to one of our SMS specialists and learn about our free trial..
See Attentive in Action
Request a time to chat and learn how to drive more digital revenue with text message marketing
Access more
SMS strategies
for the holiday season:
36 Leading Holiday SMS Marketing Campaigns
VIP/Loyalty
One crucial audience brands can’t afford to miss during the holiday season is brand loyalists. Rewarding brand loyalists is a great opportunity for brands to drive increased revenue during the holidays with exclusive “VIP” discounts and early access to new products. Loyalists have higher conversion rates and yield higher ROI.
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Promotional
During the holiday season, many shoppers expect deals and discounts. Even if your brand doesn’t normally discount, the holidays are an opportunity to share special offers and perks without diluting your brand. One effective strategy is sending a “days of deals” campaign to your SMS subscribers, offering a new deal each day. Not only does this create excitement around each new deal, but it will also help drive repeat visits to your website or store.
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Non-promotional
The holidays aren’t just about sales and discounts. Bring in-store and product discovery to your consumers mobile device with non-promotional holiday SMS campaigns such as gift guides, e-gift cards, and new product and back-in-stock announcements
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Conversational
Creating two-way conversational text messaging campaigns helps you drive engagement. You can use these automated interactions to learn more about your audience’s preferences, and give them personalized offers and recommendations in return. You can also use two-way triggered messaging to delight your customers with holiday-themed, gamified experiences.
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
Abandoned cart
During the holidays, as shoppers search for the best deals possible, they’ll inevitably leave items in their online shopping carts. Triggered abandoned cart reminders can help you recover otherwise lost revenue with a well-timed reminder, linking shoppers directly back
to their carts to complete their purchase.
Drive SMS list growth through offers and incentives. You can use promotional and non-promotional offers to encourage consumers sign-up for your SMS marketing program. Offering discounts is the most effective way to encourage consumers to sign-up for texts from your brand. If you’re unable to offer discounts or similar incentives, consider highlighting a loyalty or rewards program, or hint at exclusive first access to content and products.
