Fireside Chat:
2023 Global State of Conversational Commerce
Every moment of the consumer engagement journey has the potential to drive revenue and build loyalty for your brand.
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© 2023 Attentive Mobile Inc.
Resources
Company
Attentive Mobile, Inc.
221 River Street, Suite 9047,
Hoboken, NJ, 07030
Sara Varni
Sara Varni is the CMO of Attentive, where she drives the end to end marketing strategy across the full customer lifecycle. Prior to Attentive, Sara was the CMO of Twilio where she was responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Sara also spent 10+ years at Salesforce as an SVP of Product Marketing where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform. Prior to joining Salesforce, Sara worked in mobile strategy at E! Networks. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.
CMO, Attentive
Meet the Speakers
Sara Varni
Sara Varni is the CMO of Attentive, where she drives the end to end marketing strategy across the full customer lifecycle. Prior to Attentive, Sara was the CMO of Twilio where she was responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Sara also spent 10+ years at Salesforce as an SVP of Product Marketing where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform. Prior to joining Salesforce, Sara worked in mobile strategy at E! Networks. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.
CMO, Attentive
Meet the Speakers
ON-DEMAND
Think about loyalty and their spending habits
Attentive surveyed over 8,000 consumers globally to understand how they:
Want to interact with brands across different channels
Feel about sharing their personal information
and more!
Kasey Hickey
Kasey Fleisher Hickey is the Senior Director of Content Marketing. Prior to joining Attentive, she was the Director of Brand Marketing and Communications at Abstract, a design startup that was later acquired by Adobe. She has developed and led Content Marketing functions at some of Silicon Valley’s most recognizable startups, including BetterUp, Asana, and Evernote, where she was the 3rd marketing hire and driver behind the company’s popular blog and Ambassador Program. Her work for Asana’s blog was selected as a finalist in Contently's first annual Awards for its innovative, strategic, and creative approach to Content Marketing. Kasey has a BA from the University of California, San Diego.
Senior Director Content Marketing, Attentive
Registration
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Kasey Hickey
Kasey Fleisher Hickey is the Senior Director of Content Marketing. Prior to joining Attentive, she was the Director of Brand Marketing and Communications at Abstract, a design startup that was later acquired by Adobe. She has developed and led Content Marketing functions at some of Silicon Valley’s most recognizable startups, including BetterUp, Asana, and Evernote, where she was the 3rd marketing hire and driver behind the company’s popular blog and Ambassador Program. Her work for Asana’s blog was selected as a finalist in Contently's first annual Awards for its innovative, strategic, and creative approach to Content Marketing. Kasey has a BA from the University of California, San Diego.
