SMS Marketing Benchmarks Report

Join the discussion about the goals of marketers globally in 2023, and how they’re driving results with SMS. See what great SMS performance looks like via real campaign examples, and learn how you can maximize the performance of your program.


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© 2023 Attentive Mobile Inc.



Attentive Mobile, Inc.

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Hoboken, NJ, 07030

Jen Brett

Jen Brett is the Director of Customer & Market Insights at Attentive. Prior to Attentive, she was the Director of North American Insights for LinkedIn's Marketing Solutions, where she grew the Insights function to showcase LinkedIn's unique data externally. Jen also spent two years at Google UK as an analyst for the retail industry. Throughout her career, she’s worked in highly cross-functional and customer-facing roles. Jen holds a BA and PhD in Political Science from Trinity College, Dublin, Ireland.

Director of Customer and Market Insights, Attentive

Sara Varni

Sara Varni is the CMO of Attentive, where she drives the end to end marketing strategy across the full customer lifecycle. Prior to Attentive, Sara was the CMO of Twilio where she was responsible for growing Twilio’s community of developers while simultaneously bringing Twilio into the enterprise market. Sara also spent 10+ years at Salesforce as an SVP of Product Marketing where she was responsible for the positioning and go-to-market strategy for Sales Cloud, the world’s leading sales platform.  Prior to joining Salesforce, Sara worked in mobile strategy at E! Networks. She holds a BS in Business Administration from Bucknell University and an MBA from The Anderson School of Management at UCLA.

CMO, Attentive

Meet the Speakers


  • What’s top of mind for marketers today

  • The role SMS is playing in their marketing strategies

  • And more!

Attentive surveyed over 900 brands globally to understand:

Kasey Hickey

Kasey Fleisher Hickey is the Senior Director of Content Marketing. Prior to joining Attentive, she was the Director of Brand Marketing and Communications at Abstract, a design startup that was later acquired by Adobe. She has developed and led Content Marketing functions at some of Silicon Valley’s most recognizable startups, including BetterUp, Asana, and Evernote, where she was the 3rd marketing hire and driver behind the company’s popular blog and Ambassador Program. Her work for Asana’s blog was selected as a finalist in Contently's first annual Awards for its innovative, strategic, and creative approach to Content Marketing. Kasey has a BA from the University of California, San Diego.

Senior Director Content Marketing, Attentive

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Rachel Engel

Rachel Engel is a Team Lead, Client Strategy at Attentive, working with top performers and strategic clients. With almost a decade of experience standing up and advising marketing teams on programs across different channels (email, lead gen, webinars, interactive web content, and now conversational commerce), she brings a wealth of diverse skills to every brand encounter and relationship. She's held previous positions at Datadog and Ceros, and has worked with a portfolio of 90+ brands to date. She has a particular knack for behavioral data and analysis to drive outcomes for businesses, colleagues, and clients.

Team Lead Strategic, Attentive