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Explore these best in class campaigns for inspiration on how to coordinate SMS and email channels to maximize revenue and channel engagement.
Request customer feedback
Celebrate milestones
Promote your loyalty program
STRATEGIES:
Your SMS and email channels connect your brand with your most loyal customers. By using both channels together, you can deepen customer relationships, boost engagement, and drive repeat purchases. Integrating SMS and email with your loyalty and review programs can create a seamless and personalized experience that keeps your customers coming back.
VIP/Loyalty
Promotional
Use SMS and email channels to promote special offers and drive sales. By using consistent imagery and featuring celebrities, influencers, or brand ambassadors across both channels, you can create an impactful promotional strategy that builds connection and recognition among your customers.
STRATEGIES:
Ensure consistent brand imagery
Use the same imagery across email + SMS to build connection and recognition of specific promotions.
Highlight a celebrity, influencer or brand ambassador in your email and SMS to create excitement.
Showcase celebrities and influencers
Test various promotions
Create a journey so subscribers who are more engaged with mobile receive an MMS first, and then an hour later follow up with email.
Send back-in-stock messages based on subscriber type: SMS + email subscribers get an SMS first, followed by two emails, and email-only subscribers receive two emails.
Send the same product recommendation with different imagery across SMS and email.
Try different image options
Communicate on the preferred channel
Cater to mobile vs. desktop users
To re-engage customers who have abandoned their carts or browsing sessions, notify them about back-in-stock items, and follow up after a purchase across both SMS and email. By leveraging personalized messaging, you can create an effective approach that encourages customers to complete their purchases.
STRATEGIES:
Cart/browse abandonment
Use email and SMS to test different promotions. If your VIP subscribers are on SMS, provide a different promotion than those only subscribed to email and vice versa!
Build loyalty by recognizing key milestones in customers journey like their 1 year anniversary.
Invite your subscribers to sign up for your loyalty program post-purchase.
Milestones
Your SMS and email channels are valuable tools for building a deeper connection with your customers through non-promotional content. By providing valuable information, engaging stories, and useful tips, you can foster a sense of community and loyalty. Using a cohesive brand voice across both channels ensures that your non-promotional messages are just as impactful and memorable as your 
promotional ones.
STRATEGIES:
Run sweepstakes to delight customers
Use email and SMS separately to showcase sweepstakes or other customer giveaway programs.
Showcase best sellers in emails and SMS with consistent imagery. Highlight a brand moment like an anniversary, milestones, or new products.
Build brand sentiment
Coordinate teasers around holidays
VIP/Loyalty
Your SMS and email channels connect your brand with your most loyal customers. By using both channels together, you can deepen customer relationships, boost engagement, and drive repeat purchases. Integrating SMS and email with your loyalty and review programs can create a seamless and personalized experience that keeps your customers coming back.
STRATEGIES:
Invite your subscribers to sign up for your loyalty program post-purchase.
Collect more first-party customer data by asking your subscribers to share feedback post-purchase.
Request customer feedback
Celebrate milestones
Build loyalty by recognizing key milestones in customers journey like their 1 year anniversary.
List Growth
Email is a great channel to strategically grow your SMS subscribers. Brands can use display conditions with specific content to promote SMS list growth to their email-only and non-loyalty audiences. Compelling incentives like promotions, discounts, and early access are great ways to encourage your shoppers to sign up for SMS.
STRATEGIES:
Use display conditions
Use display conditions in your email templates to promote SMS list growth to your email-only audience.
Target your non-loyalty subscribers to subscribe to their opposite channel to maximize engagement and potential for conversion.
Cross-channel targeting
After email sign up, send an email with a discount if they sign up for SMS (or vice versa).
After sign-up channel promotion
VIP/Loyalty
Your SMS and email channels connect your brand with your most loyal customers. By using both channels together, you can deepen customer relationships, boost engagement, and drive repeat purchases. Integrating SMS and email with your loyalty and review programs can create a seamless and personalized experience that keeps your customers coming back.
STRATEGIES:
Invite your subscribers to sign up for your loyalty program post-purchase.
Collect more first-party customer data by asking your subscribers to share feedback post-purchase.
Request customer feedback
Celebrate milestones
Build loyalty by recognizing key milestones in customers journey like their 1 year anniversary.
Promote your loyalty program
Promotional
Use SMS and email channels to promote special offers and drive sales. By using consistent imagery and featuring celebrities, influencers, or brand ambassadors across both channels, you can create an impactful promotional strategy that builds connection and recognition among your customers.
STRATEGIES:
Ensure consistent brand imagery
Showcase celebrities and influencers
Test various promotions
Use email and SMS to test different promotions. If your VIP subscribers are on SMS, provide a different promotion than those only subscribed to email and vice versa!
Highlight a celebrity, influencer or brand ambassador in your email and SMS to create excitement.
Use the same imagery across email + SMS to build connection and recognition of specific promotions.
Cart/browse abandonment
To re-engage customers who have abandoned their carts or browsing sessions, notify them about back-in-stock items, and follow up after a purchase across both SMS and email. By leveraging personalized messaging, you can create an effective approach that encourages customers to complete their purchases.
STRATEGIES:
Cater to mobile vs. desktop users
Communicate on the preferred channel
Try different image options
Send the same product recommendation with different imagery across SMS and email.
Send back-in-stock messages based on subscriber type: SMS + email subscribers get an SMS first, followed by two emails, and email-only subscribers receive two emails.
Create a journey so subscribers who are more engaged with mobile receive an MMS first, and then an hour later follow up with email.
Milestones
Your SMS and email channels are valuable tools for building a deeper connection with your customers through non-promotional content. By providing valuable information, engaging stories, and useful tips, you can foster a sense of community and loyalty. Using a cohesive brand voice across both channels ensures that your non-promotional messages are just as impactful and memorable as your 
promotional ones.
Run sweepstakes to delight customers
Use email and SMS separately to showcase sweepstakes or other customer giveaway programs.
STRATEGIES:
Build brand sentiment
Showcase best sellers in emails and SMS with consistent imagery. Highlight a brand moment like an anniversary, milestones, or new products.
Send email a week earlier teasing new product drops around specific holidays. Follow up with a text message highlighting a specific benefit (like free delivery)!
